Threadless – Brilliant Graphic Tees
Threadless is a community-centered online apparel store run by skinnyCorp of Chicago, Illinois, since the year 2000. Co-founders Jake Nickell and Jacob DeHart started the company with a measly $1,000 and in the last 10 years it has grown into a multi-million dollar empire. They basically invented a new way of doing business online and built a community of t-shirt loving designers in the process.
The way it works is members of the Threadless community submit t-shirt designs online; the designs are then put to a public vote. If the design does well in voting, the Threadless team may select it for mass production (they get a lot of submissions). If you’re lucky enough to have your design chosen for print, you’ll receive a reward of cash and store credit. It’s genius, really.
